Marketing Strategy & Management
Marketing Strategy & Management Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. The text takes a global perspective that is both sustainability-focused and con… Celý popis ↓
Porovnanie cien Marketing Strategy & Management
Popis Marketing Strategy & Management
Marketing Strategy & Management
Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. The text takes a global perspective that is both sustainability-focused and consumer-centric. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.
Executive insights, head-scratching blunders, and other features provide additional depth and
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