Management Decision-Making, Big Data and Analytics
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring ca… Celý popis ↓
Porovnanie cien Management Decision-Making, Big Data and Analytics
Popis Management Decision-Making, Big Data and Analytics
Management Decision-Making, Big Data and Analytics
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.The book features chapters on cutting-edge topics, including:Big dataAnalyticsManaging emerging technologies and decision-makingManaging the ethics, security, privacy and legal aspects of data-driven decision-makingThe book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.Suitable for management students studying business analytics and
Parametre
- Výrobca
- SAGE Publications Ltd
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