Case Study Handbook
The guide all MBAs and exec ed students need.If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach f… Celý popis ↓
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Case Study Handbook
The guide all MBAs and exec ed students need.If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming.
Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Later in the book, Ellet shows how to write persuasive case-analytical essays based on
Parametre
- Výrobca
- Harvard Business Review Press
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